In Europe and in the world market is not anymore a marginal institution, but became a central aspect of the contemporary society. The study of Msgr. Giani Manzone tries to illustrate that this development of marketing has limits. Market can bring flowering, the social and the democratic development, but can represent a danger when it consider the human history only in the angle of utility. The objective critic that the author brings to the mercantile civilization has not a polemical purpose, but aims to prepare the elaboration of a new political project in conformity with the exigencies of the human dignity.